Best in Class
Overview
The presentation of a new potential business, developed through research and the 'double diamond process'. Best in Class was thus designed as a sustainable and ethical option for educational toys.
Tasks
logo design
web design
brand development
infographics
The beginning of the process included research of the toy industry and preschool situations, results of which were gathered into various infographics, created on Adobe Illustrator. The entire project was developed and created with inDesign and Illustrator, then brought together in a video mockup with After Effects (as displayed further down).
Before reaching the final product, many wireframes and prototypes first had to be made and scratched as part of the creative process. These were adjusted to suit the developing business model, just as various logotype iterations were created to match.
The design results were presented as a few pages of the Best in Class website, which were also compiled in the video mockup below.
track: Platformer by Chad Crouch, licensed under CC BY-NC 3.0