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Swedish Winter
Overview
Project for a youth group, consisting of brand development and photo documentation for their workshop.
Tasks
logo design
graphic manual development
photo documentation
The design process started with the idea of incorporating the acronym "SWWWS" into a snowflake, out of which grew various initial sketches, before reaching the final design (colored logotype above).
From the main colored logo, other variations were also created for use in different areas. The single single-colored ones for example being appropriate for printed merchandise, such as the hoodies seen in the photo documentation examples.
Some general brand guidelines could then also be developed, to be gathered in a graphic manual, along with the logo and its variations.
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